From the moment she graduated Parsons School of Design in NYC, German-born designer Melitta Baumeister set up her namesake label and was picked up by Dover Street Market after presenting her first collection of innovative (read; oversized take on tailoring) garments created in industrial fabrics on the Vfiles runway. The collection caught the attention of celebs like Rihanna. This week, Baumeister teamed up with fashion photographer Paul Jung to present an exhibition featuring edits as conceptual works beyond season collections, runway presentations, and fashion imagery.

The installation is an extended temporality, where fashion imagery, garments and materials resist formal interpretation. Through a cinematographic mechanism of thoughts, Baumeister Jung use sequences of emptiness and content, a mise-en-scene between the virtual and the actual _ processing materiality.

These sequences, presented in various media, question the objectified properties of the process and place the audience interpretation and experience center stage. You are taken on a journey that goes beyond material forms. It becomes personal, immaterial, a crude touch _ the identifiable metalanguage of Baumeister Jung collaboration.

For a refined experience of Material Turn, a streamline flow of people is recommended and the traditional opening reception is purposely omitted. The exhibit is set in Paul Jung’s new studio and is on view daily from 2 to 8pm. This installation follows the publication of the book entitled Material Turn by publishers …,staat, Supermarché and Baumeister Jung.

As a result of ongoing dialogue with the duo on the idea to push forth fashion as an art practice, Material Turn is the first iteration of ARToRIAL _ a Hotel Particulier new series of experimental exhibits, presenting edits as conceptual works that go beyond season collections, runway presentations and fashion imagery.